WHO WE ARE
Tropicana PR is a full-service content marketing and public relations agency, established to deliver quality PR and creative content marketing services to brands. Tropicana is a member of the Great Argon Group of companies, which is by far the largest Integrated Media group in Ghana with footprints across Africa: Togo, Mali, Burkina Faso, Liberia, Sierra Leone, Guinea, Guinea Bissau, Côte D’Ivoire, Senegal, Chad, Niger, Kenya, Democratic Republic of Congo and South Africa.
To become the most innovative & customer-centred content marketing and public relations firm in Ghana and West Africa, that uses compelling storytelling and a content-first approach in marketing to engage clients’ audiences/customers and drive business growth.
To restore, manage, and strengthen relationships between clients and their audiences/customers through effective storytelling and relevant content that results in brand preference, sales boost, and overall business growth! To provide quality research-based content and campaigns that clients are proud of, audiences patronize/recommend to friends and investors seek long-term returns on.
OUR SIMPLE, YET EFFECTIVE PROCESS
STEP 1: SOLVE YOUR CUSTOMERS’ PROBLEM
Through consumer research strategies, we will first, solve the problems of your audience. We believe that when you give your audiences what they want, they will give you what you want, which is ultimately sales, right?
STEP 2: REVAMP YOUR MARKETING MIX
We will then, focus on revamping your marketing mix to become more customer-focused.
STEP 3: GREAT CONTENT MARKETING STRATEGIES
In this new world paradigm, great content is king and your customer wields the power to determine which content they want to consume. We tell your customers/audiences stories that benefit them; innovation that benefits them, and writing that concerns them. We wield and know how to use effectively the power of writing and storytelling to your advantage. We will make you the most preferred brand!
STEP 4: SELL WITHOUT SELLING
Having good content and not knowing how to sell it is like having money in your pocket and begging for food on the streets. We know how to lead you subtly to generate sales without selling at all!